WWE Leaning In To Social Media Ahead Of Possible Sale, The $6.5 billion sports entertainment company, WWE, which is already dominating the social media ring, is planning to further expand its online presence this year. The company has hinted that it may consider putting itself up for sale.
According to the company, WWE has become the first sports league to surpass 20 million followers on its flagship TikTok account during the most recent quarter. Additionally, after the success of the WWE Español TikTok handle, which gained nearly 2 million followers in its first year, the company is launching three more international TikTok accounts.
It seems that WWE’s online presence is already extensive and there are no signs of it slowing down. Now WWE Leaning In To Social Media for more better result of sales.
In the fourth quarter, the company’s YouTube channel, which was managed by Paul Levesque, the chief content officer and director who was known as Triple H in wrestling, exceeded 90 million subscribers. This achievement placed the channel among the top 10 channels on the platform to reach this milestone.
For comparison WWE Leaning In To Social Media, the National Basketball Association has 19.8 million subscribers, the National Football League has 10.6 million subscribers, and Major League Baseball has 4.05 million subscribers. These figures provide context for the numbers mentioned earlier.
One of the reasons for this is that the WWE does not have an off-season, unlike the NFL, NBA, and MLB. The company produces fresh content throughout the year, including television shows and premium live events, which are highly popular among its fans.
The company’s online presence is so widespread that it even appears in the social media posts of some of the world’s most prominent athletes.
WWE Leaning In To Social Media Ahead Of Possible Sale
Following his victory over the Philadelphia Eagles in Super Bowl LVII, Patrick Mahomes, the quarterback and MVP of the Kansas City Chiefs, shared a picture on Twitter. The photo showed him holding the Vince Lombardi trophy in one hand and a WWE belt in the other.
The number of views for that photo has surpassed 23 million and continues to increase.
According to Christopher Zook WWE Leaning In To Social Media, the Chairman and Chief Investment Officer of CAZ Investments, WWE’s ability to combine constant innovations with entertainment is what distinguishes it on social media platforms.
“It has consistently found ways to generate interest and stay ahead of the growing changes in consumer behaviour,” – Zook said. “The viral, fan-service nature of their content is how they have built so much staying power.“
Christopher Zook stated that the rise in sports viewership has elevated the importance of organisations with a substantial fan base, making WWE a top choice for companies seeking to expand into new markets. This is especially true when targeting key demographics that are willing to spend.
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The WWE’s focus on certain platforms is drawing in a crowd that has more disposable income to spend.
WWE Leaning In To Social Media because A recent survey by Pew Research Center on social media use among U.S. adults in 2021 found that 95% of individuals between the ages of 18 and 29 reported using YouTube.
According to Insider Intelligence, TikTok is projected to surpass Facebook as the most popular social network among U.S. adults over the age of 18 next year. The research firm also predicts that 18-to-24-year-old TikTok users in the U.S. will spend an average of one hour on the platform daily this year.
Base on WWE Leaning In To Social Media Ahead Of Possible Sale, WWE has been prompt in collaborating with individuals who have a significant social media presence, with their latest partnership being with the renowned social media personality, Logan Paul.
Last year, three months after signing a contract with WWE, Logan Paul recorded himself leaping from the ropes and landing on Roman Reigns. This video received over 40 million views within 24 hours across both Paul’s and WWE’s social media platforms, surpassing all other social media posts for the company in Stamford, Connecticut, as stated by Levesque.
Last month, during a match in the ring, Logan Paul and wrestler Ricochet collided midair, resulting in another 26.5 million views across all platforms.
In addition to its traditional programming, the company is also promoting digital content such as a weekly show named “The Bump“. This show can be watched live every Wednesday on all of WWE Leaning In To Social Media.
“Look for us to launch more digital original programming in 2023, as it has proven to be an effective platform to pilot new shows and test creative, all while creating new programming for our sales team to sell against,” – Levesque said in a post-earnings conference call this month.
The crucial factor to determine will be the worth that prospective buyers assign to WWE’s social media presence because WWE Leaning In To Social Media and its future potential. Speculations about a possible sale gained momentum towards the end of the previous year, following the re-entry of WWE’s founder, Vince McMahon, to the company. He resumed his position on the board after a brief retirement.
In a letter dated December 20th, but made public in January, McMahon expressed his opinion, stating, “Considering the swiftly changing media environment, where an increasing number of companies are striving to possess the intellectual property available on their streaming platforms, I am convinced that the most beneficial course of action for all of WWE’s shareholders and other stakeholders is to conduct a thorough evaluation of strategic alternatives.”
According to Zook, who is associated with CAZ Investments, prospective buyers are cognizant of the fact that social media has altered the dynamics of the situation.
“When you combine the staying power of live sporting events, with the rapid growth in subscription-based content, and an expansive social media presence, you can begin to see why sports franchises like the WWE are becoming a more attractive asset to own,” – Zook said.
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