At ICE SPORTS N.V, we value the trust of our audience and believe in upholding editorial integrity to be their reliable voice. Our Sponsored Content Policy ensures that our editorial decisions remain independent and free from external influence.
Definition of Sponsored Content
“Sponsored content” or “branded content” refers to any material featured or influenced by a business associate in exchange for value. Our revenue primarily comes from advertisements on our website and sponsored posts.
- Editorial Independence: We do not accept any compensation for editorial reportage. The business team and editorial team maintain a clear separation, and the business team’s interests can never override our editorial independence.
- Sponsored Posts: The business team develops content for sponsored posts without involvement from the editorial team. However, if the editorial team raises objections, their decision takes precedence.
- Advertisement Compliance: Advertisers are responsible for ensuring that their content adheres to all applicable laws. Advertised content does not necessarily reflect the views of ICE SPORTS N.V or its editors.
- Advertisement Discretion: We reserve the right to refuse or remove any advertisement that we find demonstrably false, unlawful, or harmful to our reputation, brand, or goodwill.
- Transparency: All branded content is clearly marked as “Sponsored Content” to ensure readers’ attention is drawn to its nature.
- Exclusions: We do not accept or publish advertorial content from political parties and candidates, content advocating alcohol, drugs, or tobacco-based products, content with profanity, obscenities, or socially regressive themes, or content containing hateful or violent material.
- Editorial Funding: We may accept funding from global foundations for certain projects, which will be disclosed using the tag “Supported by” in the content.
- Consultation and Decision-making: Before considering new projects or content from third parties, we consult our senior editors, and the most senior editor makes the final decision.
- Editorial Control: The subject matter of editorial content with third-party branding may be suggested by the third party, but our editorial team retains control over writing and editing, adhering to our journalism standards.
- Continuous Improvement: We value feedback from our readers and stakeholders and remain open to suggestions, criticism, and corrections to improve our policies and practises.
Please note that these guidelines are subject to updates as needed, and we appreciate your ongoing engagement and suggestions for improvement.