Virat Kohli Leaves Puma After 8 Years: India’s cricket sensation and one of Asia’s most followed athletes, Virat Kohli, is concluding his long-standing eight-year partnership with Puma. Kohli, who joined the sportswear brand in 2017, has decided to part ways and is poised to align with a relatively new sportswear venture.
Virat Kohli Leaves Puma After 8 Years: Know More
CNBC-TV 18 shared this update on their Twitter handle, revealing that Kohli will be joining Agilitas Sports, established in 2023 by former Puma MD Abhishek Ganguly. The Puma India deal, inked in 2017 for approximately 110 crores over eight years, is now set to conclude as Kohli transitions to Agilitas Sports, a one-year-old brand.
The tweet from CNBC mentioned, “#ViratKohli is all set to end his 8-year association with @PUMA Sources tell @blitzkreigm that @imVkohli will join as the brand ambassador of a homegrown company in which he owns a stake.”
Puma, a leading sportswear brand in India, has had Kohli as one of its star endorsers, along with other luminaries like KL Rahul, Kareena Kapoor Khan, Yuvraj Singh, Sunil Chhetri, and Anushka Sharma. Virat Kohli’s move to Agilitas Sports also involves him holding some equity in the brand.
What’s Next for Kohli?
Kohli is away from the ongoing India vs England series, citing personal reasons. The player is speculated to be returned for the third Test, which is going to commence on February 15.
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